99.8%
Participant Satisfaction Rate
>20,000
Participants
20 years
Measurable Impact with Neuroscience
+84%
More Trust in Management
Organisational Change Program
+23%
Sales Increase
300+ Sales Performance Program
Measurement across 5 companies over 2 years including A/B testing
+34%
“Good Sales Outcome” vs. Industry Average
Best scores ever measured by STEM Germany
+12mn €
Profit Increase Per Year
Global Negotiation Performance Program
Imagine what is possible when your leaders and sales teams operate with neuroscience on their side. With our AI-supported methodology your organisation can achieve a significant performance increase – by making brain science practical, accessible, and immediately applicable.
Brand Experience Selection


















Our Approach
We begin where classical training ends
Traditional training methods address only 5% of human behaviour – the conscious level. However, 95% of decisions and 95% of our behaviour is based on unconscious processes.
Our neuroscientific approach reveals and harnesses the 95% of unconscious drivers and intuitive processes and delivers practical toolboxes for peak performance.
Supported by AI-based coaches for sustainable transfer.
“The training provided by Gain the Lead is by far the best managerial training I have come across in my career.”
Head of Delivery Excellence
Fintech Company
Gain the Lead Programs
Tailor-made performance solutions
Developed for the Specific Requirements of Tech & Pharma
LEADERSHIP TRAINING
By focusing on the 95% unconscious, intuitive processes in our brain, you can choose to increase your leadership team’s organisational impact with 6-12 month Leadership Training programs.
B2B SALES TRAINING
You can choose to empower your sales team to increase revenue by 15-23% with Neurosales Training, leveraging the science behind gut decisions to help your team win more deals with a clear value focus.
PHARMA SALES TRAINING
You can choose to boost your pharma sales by 15%+ with cutting-edge communication training – tailored for all experience levels, from one-on-one coaching to national sales meetings and omnichannel excellence.
NEGOTIATION TRAINING
Enable your sales teams to master the 95% of negotiations that happen unconsciously – our neuroscience-based negotiation training equips you with advanced tools to stay in control, resist pressure, and secure better deals with confidence.
AI TRAINING
Practical AI applications for teams and executives, as well as programs for successful change and implementation in your organisation.
YOUR COMPETITIVE EDGE
Neuroscience-Powered
Our programs are based on the latest neuroscientific findings, which we translate into practical tools.
PROVEN RESULTS
Measurable improvements in revenue, profitability, and engagement.
INDUSTRY FOCUS: TECH & PHARMA
Practical and immediately applicable content for your industry.
INNOVATIVE AI SUPPORT
AI-Coaches secure the sustainable transfer into everyday working life.
Customer Feedback
What our customers say
“For over 10 years now we have implemented neuroscience sales & leadership training programs across the globe with Gain the Lead. Their unique models have become an essential part of our DNA.”
“James stands out as one of those rare people who truly embody leadership. He brings a calm, confident presence to any room, and has a gift for helping people find clarity and direction.”
“Gain the Lead are THE trainers. They are the people you call in if you do not exactly know what to do and how to approach a situation as a senior leader.”
“James is capable of breaking down complex scenarios into small digestible chunks that stick. His delivery is so seamless you hardly notice it.”
Ready for the next step?
Together, we can find out how to bring your leadership or sales teams’ performance to the next level.
You can choose to schedule a consultation today and learn more about our tailored programs and how they can benefit your organisation.

