Build Trust. Drive Performance.

Sales & Leadership Training Powered by Neuroscience

Innovative, Proven and Easy to Implement

99.8%

Participant Satisfaction Rate

>20,000

Participants

20 years

Measurable Impact with Neuroscience

+84%

More Trust in Management

Organisational Change Program

+23%

Sales Increase

300+ Sales Performance Program
Measurement across 5 companies over 2 years including A/B testing

+34%

“Good Sales Outcome” vs. Industry Average

Best scores ever measured by STEM Germany

+12mn €

Profit Increase Per Year

Global Negotiation Performance Program

Imagine what is possible when your leaders and sales teams operate with neuroscience on their side. With our AI-supported methodology your organisation can achieve a significant performance increase – by making brain science practical, accessible, and immediately applicable.

Brand Experience Selection

Unzer Logo
Sony Logo
Samsung Logo
Raisin Bank Logo
Fino Logo
Hubuc Logo
Vorwerk Logo
Payoneer Logo
Fischer Logo
Norisbank Logo
Nexi Logo
Miles and More Logo
Bayer Logo
Biotest Logo
DHL Logo
Link11 Logo
Interface Logo
TÜV Süd Logo

Our Approach

We begin where classical training ends

Traditional training methods address only 5% of human behaviour – the conscious level. However, 95% of decisions and 95% of our behaviour is based on unconscious processes.

Our neuroscientific approach reveals and harnesses the 95% of unconscious drivers and intuitive processes and delivers practical toolboxes for peak performance.

Supported by AI-based coaches for sustainable transfer.

Digital brain visualization with rising sales charts and mechanical gears illustrating neuroscience-powered sales growth and leadership performance increase

“The training provided by Gain the Lead is by far the best managerial training I have come across in my career.”

Head of Delivery Excellence

Fintech Company

Gain the Lead Programs

Tailor-made performance solutions

Developed for the Specific Requirements of Tech & Pharma

LEADERSHIP TRAINING

By focusing on the 95% unconscious, intuitive processes in our brain, you can choose to increase your leadership team’s organisational impact with 6-12 month Leadership Training programs.

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B2B SALES TRAINING

You can choose to empower your sales team to increase revenue by 15-23% with Neurosales Training, leveraging the science behind gut decisions to help your team win more deals with a clear value focus.

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PHARMA SALES TRAINING

You can choose to boost your pharma sales by 15%+ with cutting-edge communication training – tailored for all experience levels, from one-on-one coaching to national sales meetings and omnichannel excellence.

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NEGOTIATION TRAINING

Enable your sales teams to master the 95% of negotiations that happen unconsciously – our neuroscience-based negotiation training equips you with advanced tools to stay in control, resist pressure, and secure better deals with confidence.

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AI TRAINING

Practical AI applications for teams and executives, as well as programs for successful change and implementation in your organisation.

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YOUR COMPETITIVE EDGE

Neuroscience-Powered

Our programs are based on the latest neuroscientific findings, which we translate into practical tools.

PROVEN RESULTS

Measurable improvements in revenue, profitability, and engagement.

INDUSTRY FOCUS: TECH & PHARMA

Practical and immediately applicable content for your industry.

INNOVATIVE AI SUPPORT

AI-Coaches secure the sustainable transfer into everyday working life.

A trainer in a training situation showing a rising graph symbolizing increased sales through neuroscientific sales principles

Customer Feedback

What our customers say

“For over 10 years now we have implemented neuroscience sales & leadership training programs across the globe with Gain the Lead. Their unique models have become an essential part of our DNA.”

VP Global CL&D, NASDAQ 100 Company

“James stands out as one of those rare people who truly embody leadership. He brings a calm, confident presence to any room, and has a gift for helping people find clarity and direction.”

Director Product, Zooplus

“Gain the Lead are THE trainers. They are the people you call in if you do not exactly know what to do and how to approach a situation as a senior leader.”

Executive vice president, DAX Company

“James is capable of breaking down complex scenarios into small digestible chunks that stick. His delivery is so seamless you hardly notice it.”

VP of Data Services, DAX Company

Ready for the next step?

Together, we can find out how to bring your leadership or sales teams’ performance to the next level.

You can choose to schedule a consultation today and learn more about our tailored programs and how they can benefit your organisation.