Brand Experience Selection
Trusted by B2B Teams in SaaS, Software and Tech Services.
Join leading global tech companies who have transformed their performance with neuroscience-based B2B sales training methods.
The Neuroselling Difference
What gives neuroselling an edge over other B2B Sales training methods
We train how buyers’ brains actually make decisions as well as consultative selling skills that help reps lead better discovery, communicate value and navigate complex buying committees.
Traditional Sales Training
Most sales training focuses exclusively on rational arguments, features, and logical persuasion. But here’s what neuroscience reveals:
95% of buying decisions start unconsciously – driven by emotions, gut feelings, and intuitive reactions.
Traditional training only addresses the remaining 5%. And even that works well.
%
Unconscious Decisions
The Neuroselling Advantage
Our neuroscience-powered sales training empowers your team to influence BOTH:
The 95% unconscious decision-making
Unconscious drivers, emotions, trust & gut reactions.
The 5% Conscious Evaluation
Logic, features, benefits & ROI.
The result?
Your sales teams create authentic connections that naturally lead to more closed deals – without manipulation or pressure tactics.
SOLID SCIENTIFIC FOUNDATION
Our training concepts are based on the research of Dr. Gerhard Bittner and Elke Schwarz at the University of Essen, Germany.
Measurable Impact
The Business Impact: What Your Organisation Gains
15-23%
REVENUE GROWTH
Higher Win Rates & Deal Quality
Sales teams trained in neuroscience-based techniques consistently outperform traditional B2B sales training: higher close rates, larger deal sizes, better margins and faster sales cycles.
STRONGER CUSTOMER ACQUISITION
Prospecting & Qualification
Reps learn to build trust faster, lead stronger discovery, uncover real buying motives, and communicate value in a way that aligns with how buying centers decide.
ENHANCED TEAM SATISFACTION
Sales Enablement That Sticks
Experienced sales professionals report higher job satisfaction, stronger company identification and improved retention, because they finally have tools that actually work. Younger reps connect well with the approach and adopt it fast.
SHORTER SALES CYCLES
Virtual Selling & Complex Deals
Navigate complex B2B sales and multiple stakeholders with confidence, reducing time-to-close by reducing cognitive friction.
HIGHER DEAL VALUES
Value-Based & Consultative Selling
Equipped with neuroscience principles, your team can increase margins without discounting, while improving up-sell and cross-sell.
IMPROVED WIN RATES
Objection Handling & Negotiation
Outperform competitors in head-to-head situations, especially when objections and commercial pressure show up late in the cycle.
SUSTAINABLE RESULTS
Sales Coaching and AI Support
Permanent skill development instead of temporary performance spikes – reinforced through ongoing coaching and our custom AI Coaches.
Training Modules
Build your B2B Sales Team’s Career Success: Choose from these proven modules
You can choose a core program for your team with Cold Calling, Sales Discovery Objection Handling, High-Commitment Closing and more – or add modules like Account Management, Stress Reduction or AI in Sales.
Active Value Sales Mindset
Active Value Selling is a mindset shift that goes beyond traditional sales. Participants learn how to cultivate a growth mindset, adopt key sales behaviours, and develop a mutual code of conduct that positions you as a true value creator for your customers.
Cold Outreach That Converts: Cold Calling Training & Outbound Messaging
Neuroscience reveals that initial seconds of a conversation determine engagement levels. Our training helps sales teams craft compelling messages for any initial contact (call, email, social media) that have a high possibility to capture attention, build more trust, and convert more leads into warm opportunities.
Sales Discovery and Lead Qualification
Understanding customer needs at a deeper level requires leveraging neuroscience principles of questioning. The deep understanding of these principles motivate sales people to really ask questions. They can ask the right questions and decode subconscious buying signals to convince the customers stronger.
Objection Handling Training
Resistance is often an emotional response. Our training equips salespeople with techniques to transform these high-stake situations into positive and constructive dialog. Sales people who master these skills report feeling much more comfortable and confident in handling objections.
Stakeholder Management
Decision-making in B2B sales often involves multiple stakeholders with varying conscious and unconscious drivers. Sales people who can identify the unconscious drivers and approach each stakeholder accordingly, can get all parties (incl. internal stakeholders) aligned faster, leading to accelerated sales.
Selling to Different Personality Styles
Different customers think, talk and listen differently and need different messages. Understanding the psychology of personality styles in combination with neuroscience means, sales people can communicate with and convince different people easier.
Strategic Account Planning
Developing a structured approach to managing key accounts equips teams with the tools to identify opportunities, deepen client relationships, and drive long-term business growth through proactive, strategic planning.
AI Sales Training (Practical Playbooks)
Leverage AI to make your sales process smarter and more efficient. AI-powered tools help sales teams refine their skills and maximise their impact by practicing key sales skills that simulate real client interactions. Refine messaging, personalize outreach, and optimize client interactions before the meeting even happens.
Conflict and Escalation Management
Neuroscience shows that conflict triggers the brain’s threat response, reducing rational thinking. Our training helps sales teams navigate difficult situations by de-escalating emotions and fostering solutions-focused discussions that rebuild trust and collaboration.
Ideal Customer Profile, Prospecting & Pipeline Generation
A key to high conversion rates lies in targeting the customers most likely to buy – your ideal customers. Understanding who they are and what needs they have, what drives them emotionally and rationally, helps to close deals faster and easier. We enable your sales people to identify and convince them efficiently.
The Perfect Opening
In conversations and meetings, first impressions activate the brain’s trust and reward centers. By framing the conversation in a way that resonates emotionally and logically, sales professionals trigger a positive gut reaction in their prospects.
Offer Presentations & Storytelling in Sales
Neuroscience shows that storytelling and value-based framing stimulate the brain’s decision-making regions. Once mastered, your sales people are able to convince both the conscious and unconscious parts of decision making and close more higher value deals.
Negotiating Valuable Conditions
The perception of value is shaped by emotions and cognitive biases. We leverage principles of Neuro-Communication to help sales teams structure negotiations that maximize perceived value while maintaining strong client relationships.
High-Commitment Closing
Creating a sense of certainty and reducing decision fatigue increases commitment. We train teams to guide prospects through a neuroscience-optimized closing process that ensures strong post-decision confidence and long-term satisfaction.
Reduce Stress and Grow Resilience
Sales typically comes with a good portion of high stakes appointments and pressure. Stress is one possible reaction. Stress quickly limits cognitive capabilities. Imagine your sales people remove stress from their (work)-lives and are in full control in all the tough situations. As a side product, they also become faster at adapting to change 🙂
STM: Self- and Time Management
Equips sales professionals with practical strategies to optimize their time, prioritize effectively, and boost productivity. This training helps sales professionals stay focused, manage their workload efficiently, and maximize selling opportunities.
Beyond Satisfaction: Creating Life-Long Fans
This training equips sales and service teams with the skills to turn satisfied customers into loyal brand advocates. It fosters lasting relationships that drive repeat business and referrals. Transform your customer base into a powerful engine for growth and advocacy.
Goal Setting for Sales Success
Participants learn how to set SMART goals that drive results. They learn how to break down big objectives into clear tactics and actionable steps. They develop a personalized action plan based on their current status quo and goals – so they can stay focused, track progress, and consistently meet their targets.
The Neuroselling Toolbox
From Brain Science to Sales Success: Your Team’s New Capabilities
01
NEUROSELLING STRATEGIES
Create an atmosphere where the buyer feels comfortable buying from you.
Trigger positive gut reactions that are responsible for 95% of buying decisions.
Build authentic connections and trust.
Find out the real reasons for buying and decision making.
Frame value in ways that resonate emotionally AND logically.
Turn objections into positive interactions.
Close without pressure for greater commitment.
02
AI-POWERED SALES PREPARATION
Trainees may forget training content over time; AI Coaches remember everything.
Each trained topic comes with an AI Coach which assists the trainees in applying the new sales tools.
Increase sustainability of the training.
Simulate client conversations before they happen.
Preparation with AI Coaches takes >50% less time and has a superior result.
03
LEADERSHIP COACHING FRAMEWORK
Neuroscience-based coaching techniques for sales managers.
Structured frameworks for skill development conversations.
Tools for identifying and addressing root performance issues.
Methods for building accountability naturally.
The Gain the Lead Approach
A B2B Sales Training Approach Designed for Lasting Behavioural Change
We believe B2B sales training is behavioural change – and behavioural change needs AHA-moments, time, and practice.
That’s why our programs run 3-8 days over 3-6 months, ensuring deep learning and sustainable implementation.
>80%
HANDS-ON PRACTICE
No frontal teaching. Your team works on REAL prospects and opportunities throughout the entire program. Every skill is practiced immediately and refined through feedback.
100%
REAL-WORLD APPLICATION
We don’t use generic case studies. Your team prepares actual conversations from their sales pipeline in training sessions and 1:1 coaching, then applies what they learn immediately.
100%
CUSTOMIZED
Every program is tailored to your industry dynamics, team experience level, strategic objectives, and current challenges and opportunities.
The Gain the Lead Methodology
What makes our training different
100% YOUR SCENARIOS
Every exercise uses real situations from your daily business.
+80% PRACTICAL EXERCISES
Really train and master skills through doing instead of just listening.
AHA-MOMENTS BUILT-IN
We create deep understanding and buy-in from participants for sustainable behaviour change.
INTRINSIC MOTIVATION
Participants WANT to implement because they’ve experienced the impact.
IMMEDIATE APPLICATION
Participants apply new skills to active deals during the training and in-between sessions.
INDUSTRY-CUSTOMIZED
Tailored to your specific industry, challenges, and sales cycle.
100% YOUR SCENARIOS
Every exercise uses real situations from your daily business.
+80% PRACTICAL EXERCISES
Really train and master skills through doing instead of just listening.
AHA-MOMENTS BUILT-IN
We create deep understanding and buy-in from participants for sustainable behaviour change.
INTRINSIC MOTIVATION
Participants WANT to implement because they’ve experienced the impact.
IMMEDIATE APPLICATION
Participants apply new skills to active deals during the training and in-between sessions.
INDUSTRY-CUSTOMIZED
Tailored to your specific industry, challenges, and sales cycle.
Why Gain the Lead
Your Partner in Sales Transformation
PROVEN NEUROSCIENCE FOUNDATION
Methods based on cutting-edge brain science research with documented revenue growth.
DEEP INDUSTRY EXPERTISE
Certified trainers with specialized experience in tech and pharma B2B sales.
SUSTAINABLE RESULTS
Implementation strategies ensure skills stick – lasting behavioural change.
SEAMLESS INTEGRATION
Programs integrate smoothly with your existing sales methodologies and CRM.
MEASURABLE ROI
Clear metrics and performance tracking can show exactly how training translates to revenue.
PROVEN NEUROSCIENCE FOUNDATION
Methods based on cutting-edge brain science research with documented revenue growth.
DEEP INDUSTRY EXPERTISE
Certified trainers with specialized experience in tech and pharma B2B sales.
SUSTAINABLE RESULTS
Implementation strategies ensure skills stick – lasting behavioural change.
SEAMLESS INTEGRATION
Programs integrate smoothly with your existing sales methodologies and CRM.
MEASURABLE ROI
Clear metrics and performance tracking can show exactly how training translates to revenue.
How to get started
Ready to transform your team?
1
FREE CONSULTATION
We discuss your challenges, goals, and team composition in a 30-45 minute call
2
CUSTOM PROGRAM DESIGN
We create a tailored training plan with module recommendations and timeline
3
LAUNCH & TRANSFORM
Your team begins their neuroscience-powered sales journey with engaging, science-backed training and continuous coaching & reinforcement
Ready for the shift?
Join tech and pharma leaders who have achieved 15-23% revenue growth with neuroscience-powered sales training and give our team the advantage that creates lasting behavioural change and measurable revenue growth.
Free 30-45 minute consultation | No obligation | Custom program design