von Georg Schott | Sep. 16, 2025 | Uncategorized
In many sales trainings, you’ll still hear the same advice:“When it’s time to close, ask a closed question – that way you get the ‘yes’.” But what actually happens in the customer’s mind when we do that? Examples:“Shall we go ahead with this?”“You want the best...
von Georg Schott | Nov. 29, 2024 | Blog
In tech and pharma sales, deals are often won—or lost—before you even pitch your product. Why? Because the true key to success isn’t just having the best solution; it’s understanding your customer’s deepest challenges and aspirations. Without this understanding, even...
von Georg Schott | Mai 6, 2024 | Blog
When Brains and Value Collide in Fintech In the dynamic world of fintech, where technology and finance intermingle, the art of selling is undergoing a fascinating transformation. The secret recipe? A blend of neuroscience and value-based selling. But how exactly does...
von Georg Schott | Apr. 4, 2024 | Blog
Navigating the Complexities of B2B Purchases Welcome to the intricate dance of B2B buying decisions, where the stakes are high and the choices are complex. But did you know that these decisions aren’t just a matter of logic and ROI calculations? Neuroscience...
von Georg Schott | März 5, 2024 | Blog
Tapping into the Mind’s Potential in Fintech Sales In the fast-paced, ever-evolving world of fintech, the art of selling is witnessing a revolutionary transformation. The secret ingredient? A blend of neuroscience and value-based selling – a duo as potent as the...
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