Our neuroscience-powered negotiation training equips your team with an advanced toolbox to stay in control during high-pressure talks, resist tactics, and build stronger, more profitable agreements.
Brand Experience Selection
THE 95% EDGE
The Unseen Advantage in Every Negotiation
Why people tend to give in too quickly in negotiations
Have you ever caught yourself thinking in a negotiation:
“They’re serious this time. If I don’t drop the price, I’ll lose the deal.”
That’s your unconscious survival system taking over, using ancient programs and survival tactics, pushing you to concede under pressure.
The truth is: top buyers know exactly how to trigger this response. They create urgency and fear to make discounting feel inevitable.
%
of negotiation behaviour is driven by unconscious processes that classic training ignores
How to achieve better negotiation results
Gain the Lead helps you break that pattern.
We train your team to these unconscious processes, recognize pressure tactics in real time, stay in control, and negotiate from strength.
The result:
Make procurement want to sign at higher margins, lead more confident conversations, and have the calm certainty to hold your ground, even when procurement turns up the heat.
The Neuroscience Advantage in Negotiations
We give you control over the 95% of unconscious drivers in negotiations in yourself and your counterpart.
You’ll learn to manage the little voice telling you to “give in” and instead guide the negotiation toward your desired outcome with confidence.
Master your impulses
Stay calm and in control, even under pressure and from the most ruthless buyers
Read your counterpart
Understand their unconscious drivers and conscious tactics and use them to your advantage
Secure better deals
Achieve higher margins and more favourable terms.
The Business Impact
What Your Organisation Gains
HIGHER PROFIT MARGINS
Equip your team to hold their ground on price and consistently negotiate more favourable terms and conditions.
ENHANCED CONFIDENCE
Give your negotiators the tools to stay calm and composed during high-pressure situations and against tough tactics.
STRONGER AGREEMENTS
Learn to create lasting, win-win agreements that strengthen partnerships and build long-term business relationships.
Successfully implement price increases
Navigate procurement tactics
Improve stakeholder relationships
Achieve sustainable behavioural change
Possible Training Modules
Build your custom negotiation training program from these proven modules
Each module is designed to address specific negotiation challenges. We’ll help you select the right combination for your team.
STRATEGIC NEGOTIATION FOUNDATION
Master proven negotiation structures and preparation techniques that set you up for success. Create effective roadmaps that maintain flexibility while ensuring you achieve your objectives.
Price & Value Negotiation
Develop the confidence to lead through price discussions, stay in your Zone of Possible Agreement (ZOPA), and structure valuable terms. Transform confrontational discussions into collaborative ones.
Pressure Management
Identify and turn high-pressure situations into opportunities while staying calm and composed. Master your impulses and maintain control under any circumstances.
Professional Buyer Engagement
Navigate procurement tactics effectively while building positive relationships. Learn to maintain value during price discussions and guide your buyers toward mutually beneficial outcomes.
Implementing Price Increases
Develop the skills and mindset to convince loyal customers to accept price increases and condition changes. Comfortably navigate resistance and grow the relationship.
Win-Win Strategy Development
Create lasting agreements that benefit all parties. Build long-term partnerships through understanding stakeholder needs and generating creative solutions.
The Gain the Lead Approach
A Negotiation Training Approach Designed for Lasting Behavioural Change
>80%
HANDS-ON PRACTICE
No frontal teaching. Your team works on REAL prospects and opportunities throughout the entire program. Every skill is practiced immediately and refined through feedback.
100%
REAL-WORLD APPLICATION
We don’t use generic case studies. Your team prepares actual conversations from their sales pipeline in training sessions and 1:1 coaching, then applies what they learn immediately.
100%
CUSTOMIZED
Every program is tailored to your industry dynamics, team experience level, strategic objectives, and current challenges and opportunities.
The Gain the Lead Methodology
What makes our negotiation training different
100% YOUR SCENARIOS
Every exercise uses real situations from your daily business.
+80% PRACTICAL EXERCISES
Really train and master skills through doing instead of just listening.
AHA-MOMENTS BUILT-IN
We create deep understanding and buy-in from participants for sustainable behaviour change.
INTRINSIC MOTIVATION
Participants WANT to implement because they’ve experienced the impact.
IMMEDIATE APPLICATION
Participants apply new skills to active deals during the training and in-between sessions.
INDUSTRY-CUSTOMIZED
Tailored to your specific industry, challenges, and sales cycle.
Why Gain the Lead
Your Partner in Sales Transformation
PROVEN NEUROSCIENCE FOUNDATION
Methods based on cutting-edge brain science research with documented revenue growth.
DEEP INDUSTRY EXPERTISE
Certified trainers with specialized experience in tech and pharma B2B sales.
SUSTAINABLE RESULTS
Implementation strategies ensure skills stick – lasting behavioural change.
SEAMLESS INTEGRATION
Programs integrate smoothly with your existing sales methodologies and CRM.
MEASURABLE ROI
Clear metrics and performance tracking can show exactly how training translates to revenue.
How to get started
Ready to transform your negotiation results?
1
NEEDS ANALYSIS
We discuss your team’s negotiation challenges, goals, and typical scenarios to understand your specific needs
2
CUSTOM PROGRAM DESIGN
We design a tailored program with the most relevant modules and a clear roadmap for your team’s development
3
TRAINING & IMPLEMENTATION
We deliver the training and provide support to ensure the skills are implemented effectively in real negotiations
Neuroscience-Powered Negotiation Training
Equip your team with the neuroscience-powered skills to negotiate with confidence, secure better margins, and build stronger partnerships.
Free 30-45 minute consultation | No obligation | Custom program design